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Social Media Advertising

With the widespread use of social media platforms, advertising on platforms such as Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube has become essential for businesses looking to maximise their online presence. 

In recent years, social media advertising has become an indispensable tool for businesses to connect with their target audience and achieve remarkable marketing results.

At GSM Collective, we specialise in harnessing the power of social media advertising to drive brand awareness, engage with customers, and boost conversions.

With our expertise in various social media platforms and a data-driven approach, we can help your business reach its marketing goals effectively. We are also experts in managing your organic social media.

Our Social Media Process:

Spiral Pipe
Spiral Pipe


Platform Selection

We analyse your target audience and business objectives to determine the most suitable social media platforms for your advertising campaigns. Whether it's Facebook, Instagram, Twitter, LinkedIn, TikTok or YouTube, we can identify the platforms that align with your target audience.



Audience Targeting

We leverage the powerful targeting capabilities of social media platforms to ensure your ads reach the most relevant audience. By utilising demographics, geographic, interest-based and behavioural targeting options, we optimise your campaign's reach and effectiveness.



Campaign Strategy

Our social media advertising strategies are tailored to your business needs. We outline clear objectives, define target audiences and establish key performance indicators to measure success. Our strategy incorporates ad formats, budget allocation, and campaign timelines.

Tube Structure
Tube Structure


Ads Management and Optimisation

We closely monitor your social media advertising campaigns, analysing performance metrics and making data-driven optimisations. We adjust ad targeting, creative elements, bidding strategies, and budget allocation to maximise campaign performance and achieve optimal results.

Tube Structure
Tube Structure


Ad Creation

Our creative team designs visually stunning and compelling ad creative that captures attention and resonates with your target audience. We focus on creating engaging ad copy, visually appealing images or videos, and persuasive CTAs to drive clicks, likes, shares and conversions.

Spiral Pipe
Spiral Pipe


Performance Tracking
& Reporting

We provide comprehensive reports on your social media campaign performance. From click-through rates and conversions to cost per acquisition (CPA) and return on ad spend (ROAS), we keep you informed about the progress and effectiveness of your campaigns.


We’ve been lucky enough to work with GSM building our digital strategy for the past two years. They are collaborative, take time to explain the things we don’t understand and make excellent recommendations to ensure that we get the very best out of each channel. We’ve seen amazing results as a result of all the groundwork laid by Ben and the team and we’re looking forward to continuing this great work.


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