Ben Bramley

As digital advertising platforms become increasingly automated, one thing is becoming very clear in 2026: creative strategy is becoming more important, not less. Meta, Google and TikTok are all pushing further toward AI-driven campaign structures. Audience targeting is broader, optimisation is increasingly handled by machine learning and even creative production itself is now heavily assisted by AI. On paper, a lot of this sounds great. And honestly, in many ways, it is. The platforms are...

Learn how local SEO helps you reach customers who are physically close and more likely to convert.

Search is being rebuilt in real time. The old model – type keywords, scan results, click a link – is being replaced by AI-led answers, summaries, and conversational discovery. For businesses, this isn’t a small algorithm update. It’s a structural shift in how customers find information and make decisions online. Google is rolling out AI-powered answers directly within search results through its new AI Overviews feature. Microsoft has launched Copilot Search inside Bing, blending generative...